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Your brand establishes a relationship between an organization and its target audience. Your corporate identity defines the personality, tone and essence of an organization, as well as memories, emotions and experiences. Visual identity is the art of designing the visual elements of a brand identity to communicate intangible qualities through images, shapes and colors. At the path group, we believe that visual design is more than just aesthetics and appearance. We extend your brand identity to become an essential part of the product and interaction design. We create effective communication materials that deliver your message. Our design system and guidelines lay the foundation for your successful corporate design. We believe that a visual identity is fundamental to creating a meaningful connection with its audience and impact on the market.
We are passionate about producing visual designs that enable our clients to build stronger and lasting relationships. We recognize the uniqueness of your business and strive to develop the best possible design solution for you. That’s why we focus on translating dedicated typology into every detail that represents your brand identity and effectively resonates with your customer. Our visual design service team works closely with you to understand your vision, business goals, and target market to create a design that aligns with your overall strategy. We create concepts and develop mock-ups. Our knowledge process ensures that we create assets that are not only beautiful and memorable but also efficient in their manufacturing process. We keep your organization involved throughout the entire design process, ensuring that we deliver a visually stunning, functional, and seamless final result.
Your brand is an inseparable part of the product experience. It communicates directly with consumers in every step of their journey. Visual design is an extremely valuable tool with which users can recognize and identify a brand’s story. We extend your brand identity to become an integral part of the product design. By translating dedicated typology into all details of the product, we shape a unique and recognizable look and feel. Our team ensures that every relevant aesthetic and functional element of the product conveys the brand identity. By producing sketches, renderings, and key visuals, we establish a detailed visual design for your product that speaks the right language and sets you apart.
When is your brand experience closer than when users interact with your products? Designing interfaces is not limited to providing user-friendly experiences. With our visual design service we prioritize designing an easy-to-use, intuitive, and functional interface that will provide an enjoyable brand experience. This way, we bring brand design into what a user interacts with on a device or in an application. We focus on the user’s experience and the design of elements such as buttons, menus, micro-interactions, and more of what builds successful communication and meaning for customers who use your product.
We create visual concepts that communicate your message clearly and resonate with the right audience. We play all the instruments to implement your communicative measures and activities with customers, suppliers, business partners, investors, shareholders, and the public. Designing communication in such a way that the set goals are achieved requires turning the message into meaning for the target group addressed. We design communication materials such as brochures, presentations, and websites that deliver the client’s message to the target audience effectively. We work with you to ensure that your message is clear and concise across the materials, from logo design and color schemes to format and templates. Our team of experts will work tirelessly to bring every aspect of your communication on-brand.
It’s more important than ever to have a cohesive visual identity that can raise design efficiency and provide clarity to the audience. We take your brand and create a visual language that can be transferred to all of your designs. It’s about creating a system that ties it all together seamlessly, while still flexible enough to adapt to any new projects or campaigns. Your design system will range over elements such as color schemes, typography, imagery, color palettes, and UI patterns. It is like a set of building blocks that can be arranged in diverse ways to apply a consistent visual language where required. Once we have the design system in place, we create appropriate guidelines to ensure its successful implementation. These guidelines provide clear instructions and rules on how to use the design system. A consistent visual appearance builds up a sense of familiarity, which increases customer confidence in your product or service.
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+49 30 915 324 61